To think of…
It’s possible
Things that seems impossible for the car industry, the Univeristy of Warwick has achieved in a very short time.
The WorldFirstF3 a Formula 3 race car is environmentally friendly, it’s fueled by chocolate and includes plant-based components, such as a steering wheel made from carrots and body parts made from potatoes.
Formula 3 – The University of Warwick
The amount of information
One way to describe the amount of information received, is the number of spam sent every day.
According to Cisco, spam accounts for 250 billion messages each day which is approximately 90 percent of worldwide e-mail.
When we communicate; which are really the messages, we would like our target groups to internalise? How do we find them? In which ways do we communicate them? Are we consistent in the organisation, conveying them?
Innehåll/Content
Varför är det f.n. ett stort fokus på innehåll i diverse branscher?
Vad innebär det när ett innehåll är innehållslöst?
In different lines of businesses; what’s the reason behind the focusing on content?
What’s the consequence when a content provider, provides content which is “content less”?
Mening och Tolkning
Om vi tänker på en handling av något slag eller ett yttrande/budskap från någon person; vad är det då som kommer först, är det meningen med handlingen/budskapet eller är det tolkningen utav dem?
Är det m.a.o. tolkningen utav budskapet som bestämmer meningen med det – eller är det meningen med budskapet som bestämmer tolkningen utav det?
Isomorphism
Isomorphism or in other words; corresponding or similar in form and relations are often the foundation for creativity.
Just think of Newton and Archimedes. Metaphors is another mean of isomorphism. A fun, creative and isomorphic solution to run a national marketing campaign almost for free you’ll find in Martin Lindstrom’s video report.
