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Explain vs Understand

Why do most people focus on explaining instead of trying to make understanding easier?

Kon- and Plas-tiki

Back in the 40′s the norwegian Thor Heyerdahl made his journey across the Pacific Ocean from South America to the Polynesian Islands on the raft Kon-Tiki.

Next year David de Rothschild, an environmentalist, adventurer and author is leading an exciting expedition where they have borrowed the suffix of the raft from the Heyerdahl expedition.

The aim of the journey is to put focus to a zone in the southern Pacific Ocean, where the planet’s lost plastic is gathered in an area twice the size of Texas. The expedition will sail from San Fransisco to Sydney on a 60 ft catamaran made from reclaimed plastic bottles.

View the website, which in itself is worth watching, and get acquainted with the project and think of what we can do to reduce our use of plastic.

The Plastiki

Construction and Destruction

To construct things have in general terms always been something positive. To destruct things haven’t. It’s probably time to review this and look at destruction as a fundamental part for development and change. The two words origin from latin and means build something together, to build something up and to build something down.

A well-known quote from John Maynard Keynes goes in the same direction: “The difficulty lies not so much in developing new ideas as in escaping from old ones.”

Where do I just construct things without destructing?

China’s 60th Anniversary

How the world would have looked like without the events that took place 60 years ago in China no one knows. However there’s a brilliant video from the 60 years celebrations at Tiananmen square, where the film makers have mixed time lapses and still photos to an impressive short film. View it and just reflect upon the impact the republic has had and has on our world, and of course on the impressive show.

China’s 60th Anniversary

Presupposition # 9 and frames

Development can be described as things that come together. To invent products, to develop services or to take things to the next level, it’s good to know how our minds tend to hinder or support us in that process. Dependending on our presuppositions people thinkt it easy or tough with development.

Over the years there are a lot of examples from all lines of businesses where we’ve been stuck in our thoughts and where our presupposition prevents development. One exemple of this is bicycle helmets. In Sweden for those who don’t know, it’s a law to carry helmet when biking until you’re 15 years old. Parents know that it’s good to carry a helmet but very few do. Our vanity stop us. However, the Danes known for their design ability have now helped us to overcome our vanity by just thinking; how can we overcome the functional bicycle helmet and add form to them? That is to say to design them.

Are there things in my everyday life, where my presuppositions hinder development?

Are there things in my daily life where my presuppositions support development?

Yakkay Bicycle helmets

Influencers or Influenced?

The author of ‘Buyology’ Martin Lindstrom has made a lot of studies which been presented. Here’s a new one which is dependig on your presupposition; scary or wonderful. He put together a focus group of tweens which recieves a special task to identify brands through; sound, smell and by watching parts of the marketing material for the different brands.

How do you use the visual part, the sound or the kinestetic parts in your marketing?

NBC Today –  Brand savvy tweens

Isomorphism # 3

Just hilarious and fantastic. Do you know what a Kitler is? It’s a cat that looks like Hitler. To come up with this idea you really have to have a good imagination and a good sense of isomorphism, which is the foundation for most inventions.

Are there any areas where I can use isomorphic thinking to come up with inventions or refinements?

Cats that look like Hitler

Culture

To copy and duplicate has been a strategy for some companies over the years. However, to copy an organisation’s culture and behaviour is almost impossible. It’s also very demanding and a big challenge to build, maintain and develop an organisational behaviour or an organisational culture. So one might ask how do you do it?

First of all we have to define what we mean by a culture. One way to express it is that culture is everything which is not nature i.e. all of what mankind has done and does. The largest common denominator of a culture is the language and how we use it. To create an organisational culture one ought to work a lot with the organisational language.

In september 2009 Steve Jobs held a Key Note presentation which has been edited and published in an awsome way. The Key Note is summarised into less than two minutes and just a couple of adjectives.

Apple Key Note

What’s your organisational language?

Does your organisation’s language, support or disintegrate the culture?

Do you think the example from Apple makes their culture stronger or weaker?

Presupposition # 8

It might be a lot of posts headlined by “presupposition”. However, it’s probably one of the most crucial things to have in mind when working with changes and development. Here’s one almost absurd. It’s about an underlying expression to presuppositions, sometimes referred to as preconcieved ideas.

What’s your response to these two questions?

Question 1:

If you knew a woman who was pregnant, who had 8 kids already, three who were deaf, two who were blind, one mentally retarded, and she had syphilis, would you recommend that she have an abortion?

Question 2:

It is time to elect a new world leader, and only your vote counts.
Here are the facts about the three candidates.
Which of these candidates would be your choice?
Candidate A:
Associates with crooked politicians, and consults with
astrologists. He’s had two mistresses. He also chain smokes and
drinks 8 to 10 martinis a day.
Candidate B:
He was kicked out of office twice, sleeps until noon, used opium
in college and drinks a quart of whiskey every evening.
Candidate C:
He is a decorated war hero. He’s a vegetarian, doesn’t smoke,
drinks an occasional beer and never cheated on his wife.

Which one do you choose?

Candidate A refers to Franklin D. Roosevelt.

Candidate B refers to Winston Churchill.

Candidate C refers to Adolph Hitler.

And for question 1, we’re all happy that no one recommended Beethoven’s mother to make an abortion…

Dow Jones and the Puma index

Puma launches a new collection of bodywear in an innovative way. If Dow Jones index goes up the Puma model put on more Puma clothes and if it falls, the model takes off her clothes. If the market goes down enough, we are able to have a look at the new bodywear collection Puma is launching. If you wonder it’s an iPhone app and you can find it on You Tube.

The Puma index

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