Intention: To cause scenes
Improv Everywhere has been around since 2001 with the simple and clever intention to give people cool stories to tell, summarised in “we cause scenes”. They have done so by creating different events from fake U2 concerts to get people to not wear pants on the NY subway. You’ll find almost all pranks on the website below .
No rules, no corporate values, no corporate strategies, no hierarchies but a movement soon spread all over the world with just; a clear intention.