Our enlightened and educated world.
Nations Brand Index (NBI) is one way amongst others to make a snapshot of a country. Talking about presuppositions and how we look at ourselves; most of the attending countries in the survey, put themselves on the top position summarising the following subjects: exports, governance, culture and heritage, people, tourism, investement and immigration.
Are we at all surprised?
What’s the underlying intention?
Sverigebilden 09 (The Swedish Institute’s report for Sweden, based on NBI)