Do you see what I see?
Most businesses try to move themselves in the value chain to offer something more than just a product. What companies offer their customers is something intangible something with an extra value added. The intangible is sometimes referred to as an enhanced experience.
An experience is something I as a person experience and we tend to be pretty convinced about what we see, hear, feel, smell and taste. However please watch the monkey business illusion – an experiment made by Christopher Chabris and Daniel Simons. They met at Harvard University in 1997 and started to collaborate on research. Mr Simons is at present a Professor in the Department of Psychology and the Beckman Institute at the University of Illinois. Mr Chabris is is now Assistant Professor of Psychology at Union College in Schenectady, New York and Adjunct Assistant Professor of Neurology at Albany Medical College.
So next time you’re absolutely sure of what you’ve seen please remember that when you’re looking for a gorilla you often miss other unexpected events.