Influencers or Influenced?
The author of ‘Buyology’ Martin Lindstrom has made a lot of studies which been presented. Here’s a new one which is dependig on your presupposition; scary or wonderful . He put together a focus group of tweens which recieves a special task to identify brands through; sound, smell and by watching parts of the marketing material for the different brands.
How do you use the visual part, the sound or the kinestetic parts in your marketing?