Theory and practice 2
Wal-Mart prefers practice before theory (see below “Theory and practice”) and has recently started to learn from Patagonia’s experiences
. Patagonia has been a pioneer in the field of producing sustainable products for the last 25 years
. They show that it’s possible for a medium sized company to influence on a large scale
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. As Jill Dumain, Patagonia’s environmental-strategy director put it when explaining the companies co-operation with their competitors North Face and REI: “We’re not big enough to make this the industry standard on our own…” referring to the use of Bluesign Technologies, a Swiss firm, to grade dyeing and finishing by textile suppliers.
What would we – as a company – like to pass on to future generations?