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Influencers or Influenced?

The author of ‘Buyology’ Martin Lindstrom has made a lot of studies which been presented. Here’s a new one which is dependig on your presupposition; scary or wonderful. He put together a focus group of tweens which recieves a special task to identify brands through; sound, smell and by watching parts of the marketing material for the different brands.

How do you use the visual part, the sound or the kinestetic parts in your marketing?

NBC Today –  Brand savvy tweens

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