Carrot and the stick # 2

Alain Robert, the french spiderman who have climbed more than 80 buildings with no more aid than his own body, succeded to climb the Petronas Tower in Kuala Lumpur on his third attempt. Talking about motivation and carrot vs the stick:

What’s Mr Robert’s driving force?

What’s his underlying driving force?

Alain Robert at the Petronas

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